Clarity isn’t something you’re born with. It’s a part of life like any other that can be cultivated.

 

People only remember the clearest, most streamlined brands. They stand out in an ocean of fitness products and services.

 

Make clarity an important part of your business and personal well-being by incorporating the following seven tips into your business plan. You’ll feel the difference and your work will benefit. 

 

Step 1: Mission Clarity

 

The fundamental question of why you’re doing what your doing must be crystal clear in your mind. If you waver on this, so will your ability to maneuver your business.

 

By getting clear on exactly what your mission is, your journey will gain a roadmap for the hard work ahead. 

 

Step 2: Goal Clarity

 

Once you’ve achieved clarity on what the mission of your life’s work is, you'll need to figure out how to get there. Setting fixed goals with concrete timed deadlines is a great way to stay on target.

 

By attaching your goals to your mission in life, you create an emotional charge and stay motivated. Map out a plan today. 

 

Step 3: Roadblock Clarity

 

You know the roadblocks in front of you and feeling good is not the same thing as doing something good for your business. Don’t let distractions delay your success.

 

Get clear on what’s holding you back and attack.

 

Step 4: Strength Clarity

 

We all know what we’re good at. Focus on highlighting those strengths in your quest for success.

 

Don’t waste time on things that other people can do for you in better ways.

 

Step 5: Skill Set Clarity

 

You wouldn’t tell a top athlete to work on their cooking skills. You’d tell them to work on their game!

 

Likewise, you need to acquire skill sets that help your business directly and disregard the extra stuff. Don’t waste your time learning about generic self- improvement, focus on specific skill sets.

 

Step 6: People Clarity

 

Your values aren’t just what you say. They are shown in the people that you surround yourself with.

 

Make sure your business and brand is connected to people that understand your mission and are aligned with it. Make a conscious effort to stock up on those people. They’ll boost your credibility immensely.

 

Step 7: Action Clarity

 

Once you’ve done all these things, and not before, it’s time to test your mettle. Nothing shows the importance of your mission more than taking the necessary small steps toward success.

 

Achieving clarity in these seven ways makes all the difference. Are we clear?

I love the different kinds of people I meet in my work. Everyone has a story and everyone puts a different meaning on the work they do. 

 

My latest guest, Khaled El-Masri, is a man who’s taken the bull by the horns and really made an impact in the Northern California fitness business region. 

 

There’s nothing he hasn’t encountered and he shared three big pieces of advice for anyone looking to make a breakthrough in their own entrepreneurial endeavors.

 

Get Over Yourself

 

A lot of us carry around the limiting belief that sales are bad and beneath what we do. We want to help people so we think being a salesperson is something else entirely.

 

Wrong. If you’re not selling, how exactly are you getting your message out?

 

Too many of us have been conditioned to believe that sales are a bad thing. We either had a bad experience with salespeople or grew up with little money and see buying things as bad.

 

But the people who come to fitness experts for help are looking for a significant change in their lives. That outcome is worth more to them than money. It can sometimes even be a matter of life or death.

 

You are providing them with solutions. You are giving them options. You are saving their lives. But you can only do this if you sell.

 

So drop that limiting belief. Get over whatever imaginary hang-up you have. 

 

Embrace your destiny as a salesperson. You have to do it anyway, why not love it?

 

Find Your Hyper Niche

 

Everybody that works in every kind of gym, studio or bootcamp is chasing the same dollars. From a consumer’s perspective, it can all seem a little overwhelming.  

 

If you want to remain competitive, you have to lower your prices. That’s a race to the bottom and a recipe for disaster.

 

Instead of offering more for less, how about offering more for more?

 

Niche markets are for specific things that people are looking for. The more specific, the better. Once you have that personalized service, you can charge more because your program is so targeted and so exclusive, you simply can’t get it anywhere else.

 

Dig deep and find a hyper niche now. The deepest corners that provide the deepest results can yield the highest dollars. 

 

Know Where Your People Hang

 

Now that you have a niche in your hand, don’t waste your time advertising in places that your market will never see.

 

This is the marketing version of your hyper niche. Your audience isn’t a general audience, so why should your marketing be in general places?

 

Put yourself in the shoes of the people you’re trying to reach. Where do they go? What sites do they visit? What apps do they use?

 

CEOs aren’t spending loads of time on Snapchat

 

Know your market and where they hang out. And then go after them right then and there with targeted content that fits their lives and drop your message right in front of them so you can go out and serve the world with your gifts!