Nothing will kill your sales faster than being generic. If you’re like everyone else, why would people stop at you specifically to buy your products? Can’t they move on the next person whose the same?

 

Social media is the perfect tool to showcase your uniqueness. But most people don’t know where to begin. Here’s five places.

 

 

Step 1: Share Your Personal Story

 

We all have a personal story. We’re all unique and telling that story through social media is compelling stuff to your tribe.

 

The origin of you, how you got to where you are, is a great way to make yourself relatable. It shows your emotional connection to your subject matter and is way more powerful than certifications and equipment.

 

You’ve got to put your personal story out there and show how it changed your life. It illustrates that you, too, are a work in progress, looking for people on a similar journey.

 

Step 2: Understand a Niche Problem

 

Find your tribe. Find that collection of people who have a specific problem or are looking for a specific lifestyle change that you feel compelled to serve.

 

Understanding their problems is at the heart of how you can interact with them online. You have to recognize the problems your niche faces and then dig deeper. Find niches within the niche.

 

Digging deeper and understanding your niche’s problems will lead you to incredible revelations. And it’s valuable content. 

 

Step 3: Make a revelation/solution

 

Let’s now attack those problems with workable solutions that will benefit your clients by finding revelations and sharing those on social media.

 

Revelations come in all forms, from the most unexpected places. But they won’t reveal themselves without that exploration that comes with interacting with your tribe.

 

It’s all about relationships, and peeling back the layers can take you and your tribe to great places.

 

Step 4) Challenging Question

 

With so much content coming at your tribe, how can you interact with them in a way that shows they’ve understood your message? Ask a challenging question.

 

This is the call to action that encourages more engagement between you, your tribe, and the work that binds you. 

 

That phone has changed the game. So interaction is key. A challenging question is a great way to fire up that interaction.

 

You end with a challenging question.

 

 

Step Five) Attractive Visuals/Video

 

Content is more than words. There’s a visual component to all of this that you can’t forget about.

 

Be sure to include attractive visuals.

 

Think about it, your average client is bombarded with content. And studies have shown that you need more than double the amount of pieces of information to make decisions than what you used to.

 

So be bold and colorful with the graphics (or videos) that you’re including in your posts. Social media needs to engage the senses and an attractive visual is a great way to do that.

 

Be memorable. Build your relationship with your tribe.

Anna Renderer is beautiful and brilliant. I’m not just saying that because she’s my wife. Her own brand, Sexy Confident Woman, has a million downloads on PopSugar Fitness. She shared three places that she consistently goes to when looking to create her content. Take a look. 

 

1 ) Frequently Asked Questions

 

Knowing your niche is everything. Their mindset is exactly what you’re trying to tap into. So why not use their very words to generate content?

 

During the course of several interactions with your tribe, you may start to notice that the same questions keep popping up. That’s because your tribe has a specific set of needs that they are hoping to work on.

 

By paying attention to those questions, you create a Content Cyclone of material that comes directly from what your audience is looking for. 

 

The best part is, once you have that content, if anyone continues to ask those same questions (which they will because they’re so frequently asked), you can turn around and link to your articles that address those very concerns. It’s what Anna does and it brings her a ton of respect from her tribe.

 

2) The Questions That Should Be Asked

 

Of course, people don’t know what they want. That’s the very nature of your expertise. You know stuff and they don’t. So obviously their questions aren’t everything since they don’t know what components they’re missing. If they did, they wouldn’t need you.

 

So plug those gaps, by doing what Anna does: point out the questions that should be asked.

 

You are the expert. You are the one who’s seen things and experienced the very cycle that your clients are going through. So take this time to point them in the direction that will help them along their journey of change.

 

People need to be taught what to look at. That’s why they’re here, they’re looking for your exact expertise. Guiding them to the right direction is essential and creating content from questions they should be asking is a great way to prepare them for the things they haven’t considered.

 

Best of all, those questions make great titles for articles and newsletters. Shock them if you have to. The sky’s the limit!

 

3) Survey Your Tribe

 

Stop playing guessing games! Survey your tribe to find out what they’re looking for!

 

Hey, anything that takes the guesswork out of planning is aces in my book. And Anna simply asks her clients, through surveys, what kind of content they’re looking for. You don’t ask it explicitly, but you use their feedback to create that content that speaks to them.

 

Whenever a client joins her Small Steps Planner, a little questionnaire is included. They respond to that and, presto, she’s provided with lots of great comments and feedback.

 

That kind of feedback is invaluable. Not only is it a great source of content creation, it prevents your programs and services from gathering any rust. You evolve directly with their needs. That’s gold, baby!