When I was younger, I accepted the fact that as a trainer, I wasn't going to make any money and that I was stuck.  I accepted that working on the floor was going to be something that I'd live with for the rest of my life and that I was stuck cutting corners on my life in order to do a job that I loved.  As life happened to me, I realized that I needed to start taking ownership.  I needed to start creating a life instead of letting it happen, and so I did. 

 

As a trainer, a million things can get in the way of you actually training your clients. If that happens and there’s a no show, there’s no dough.

 

So, I've decided to do something about it in my life.  You can too- or you can choose to stop here and live on the floor for the rest of your life. 

 

 

Nutrition

 

Do you want to help your clients even when they’re not in the gym? Then help them establish healthy behaviors. The best way to do this is to make sure they’re buying their nutritional products and supplements from you.

 

You don’t need to physically carry these products. No inventory is needed. You simply provide an online store with links and let the automation handle the billing and shipments.

 

Online Coaching

 

Use the internet for online coaching and spend little to no money at all.

 

Everyone is doing it. Universities are even doing it. But for some reason, our industry is slow to catch on, so YOU need to pounce!

 

Put a series of videos up in a Facebook group and invite users who pay a monthly fee. Simple, right? So do it!

 

High-end coaching programs

 

Authority is important. When you become a subject matter expert, that is what people value and are willing to pay top dollar for.

 

Everyone is looking for new esoteric information. Everyone wants to dig deeper and go beyond what the everyday person gets.

 

So become an expert by getting published and getting your name out there. Once you’re an established presence, you’ll be able to command a higher price for your services.

 

Network Marketing

 

The boogeyman is here!

 

Nah, I’m playing. I swear that’s what some people think this is. I get it, people have been burned, but you don’t throw out the idea of small businesses because one small business was terrible, right?

 

Network marketing, for my money, is the best model there is. People just don’t know how to do it right.

 

It’s about building teams and building culture. You’ve got each other’s back because you’re all in this together. No one allows one person to falter because the shared goal is the most important thing.

 

Go in on network marketing and make big bucks.

 

Mobile Apps

 

By the year 2020, an estimated 5.3 BILLION people will have smartphones. Crazy, right?

 

You need to be ahead of the curve and provide some apps for those people on the go.

 

Look, the idea is to be there for your clients and being in their phone is like being next to them.

 

Apps are a great way to extend your sessions and compliment them. I give my clients fitness homework, checklists, and meditation reminders on my app. If there’s information you need them to have, you can put it in an app.

 

Being on the forefront of something like mobile apps impresses your clients. That means more referrals and more money.

 

You are the future of this industry, so use the technology to get us all to that next level!

Culture has become a big buzzword in many industries. And when my latest guest, Ashley, came by my podcast, she shared some incredible tips on created a positive (and lucrative) workplace culture.

 

 Whether you’re a small staff just starting out or a whole floor of specialists, your business can find success by following these three important tips.

 

-----> GRAB FREE CHEAT SHEET: http://vitobiz.com/building-the-right-culture-in-your-business-cs

 

 Find People That Care

 

 You need people that care about being at work. Everyone knows when you’re phoning it in. Everyone can tell if you’re distracted or frustrated.

 

 As Ashley mentions over and over again, leadership and intention begin with you. Your values are your business, so set the tone of how you want your employees to behave and speak.

 

 People make choices based on how good they think they'll be taken care of. So make the values of your company specific to them. People want direction. People want to learn. Guide them.

 

 

 Create a Killer Environment

 

 Putting together a killer workplace environment that brings out the best in everyone should be a priority. The facility itself needs to be of a high quality.

 

 An environment for better living needs to look and feel nice. Your employees will feed off the energy of your environment, and in turn will add to it. We can serve more clients by having a diverse philosophy of training within that facility. But it has to be right.

 

 The environment that houses your community makes your trainers’ jobs that much easier. It creates a level of morale that’s clearly different. Imagine how much more they’ll want to market and spread the word for you if they know what a welcoming facility they have!

 

 Have Programs The Reflect Your Business Principles

 

 Your programs are the backbone of your income. They are the most essential part of your mission. You need to have ways to generate income that your employees will want to sell.

 

 A quick way to think of this is, “Does this program excite me? Would I buy it?"

 

 So if you're going to have nutrition programs, have the ones that people are going to want to do. Have products that you and your staff use!

 

 And don’t think everything is set in stone once you open your doors. Talk to your employees and see what skills they bring to the table. See what they want to get going. Encourage them to use technology, apps and social media. Some of that stuff costs nothing! But the empowerment you give to your employees can't be measured!