Does your tribe know your story? 

 

Heck, do you even know what your story is?

 

In this weeks Fitnesspreneur's Life Show, you're going to learn 3 ways to improve your story and improve your business.

 

Mark Fisher, owner of Mark Fisher Fitness and the leader of the Ridiculous Humans (his gym members) was so intriguing to me at NorCal Fitness Summit that I had to learn more about how he tells story to build an insane culture most people would never dare attempt.

 

Mark is well-read, insanely smart, and pretty frickin’ cool. 

 

The latest guest on my podcast, Mark Fisher, teaches you how to create a ninja style culture and environment, how to get feedback, and how to best tell your story.

 

Feedback from Ninjas

 

Mark is crazy about constantly getting feedback from the ninjas (what he calls his tribe), about what is working and what is not working. 

 

If you can develop a culture where your clients and your customers are constantly giving you feedback, you can continue to steer the ship and make sure you’re honoring both of those. 

 

1) AUTOMATED EMAILS

When someone joins, set up an automated series of emails they get over the first two months. This is a new opportunity to on-board your clients into your brand, welcome them to valuable information, make them feel special and indoctrinate them into your culture.

 

2) THE EIGHT WEEK CHECK UP

Eight weeks into their new agreement, send them an email with the subject line, “QQ -- Quick Question.”   In that email, use the net promoters score (look it up), it's a simple system of evaluating the happiness quotient and likelihood that your members will refer, to see how you are doing.

 

Follow up with everyone, but change what you say depending on the score.  If they aren’t happy, see what you can do to make it right and really build some value so that they don’t go running to that sale down the road.

 

3) TELLING YOUR STORY

 

All marketing, fundamentally, is a story.

 

It’s important to know your own story. 

 

Where were you before fitness? What was your journey like that you chose fitness as a way of life? What was the turning point in your story?

. 

Sometimes, we lose perspective and use where we are as motivation for others, but our members don’t always see it that way. Instead, they feel intimidated, like they can never workout with you, and that you are going to judge them. 

 

Keep on your mission to help go change this world one person at a time so that we can create a world that leads by example and not by opinion.

 

Don’t stop getting after it. 

 

You’re the visionaries that are going to change this world. 

 

V

 

Do you have massive amounts of great content, but your bank account isn't growing because of it?

 

The point of putting out quality content is so that you can create enough authority and credibility that it positions you as an expert that people would be willing to buy from you. 

 

If your content isn't helping you build authority or position you as an expert, it's not effective, because your people will head to Mr.Googs and social media engines for better content.   

 

 

How do you create content that builds authority? 

 

 

1. Start with knowing who your specific audience and intended niche are.

 

If you aren’t making sales, people don’t know that they should come to you, and sometimes that’s not because you haven’t established authority, but maybe because you haven’t established the right authority.

 

2. Know where to place content so it converts.

 

Your content converts better when you put it in front of the right people.

 

That's why knowing specifically who you want to target is so key. Once you got that nailed down, you can make better strategic decisions of where to place your content so it has a higher chance of converting to leads or sales.

 

3. Create relevant content. 

 

People are busy. They want useful and helpful content if they're going to carve out any time in their hectic days to read or view your stuff.

 

They want relevant and specific content to their needs.

 

4. Ready, Fire, Aim

 

One of my mentors, Todd Durkin, taught me a skill a long time ago to overcome perfectionism -- Ready, Fire, Aim.  

 

Don’t harp over perfection; just get it out, because there’s nothing better in the market than feedback so you can course correct.  

 

5. Speak Their Language.

 

If you speak absolutely no French and walk into a dinner party where everyone speaks French, chances are that you will feel uncomfortable.  The same goes for your content.  Don’t speak French if they speak English.  

 

People won’t care what degree you have if you don’t solve their problems.  Speak their language and they will choose you every time.  

 

6. Target their Mindset.

 

I know that a lot of fitpros lose interest when I talk about helping their clients with mindset, but let’s be real, if your people are not getting the results they want, there’s a big chance that you aren’t tackling their mindset.  

 

 

7. Create a Call To Action.

 

If your content is actually going to make you money, you have to lead people to an offer. 

 

Are you creating a call to action for your people? 

 

Now is the time for you to step up and create a higher quality of content that will pull you out of the herd, and get you rising above others. 

 

 

I believe everybody in the fitness industry deserves a 6-figure plus lifestyle to go live with freedom and to have the ability to give back, and add value the way they want in the world and frickin’ enjoy it in a short life.

 

Get out there, create content, and earn those 5 freedoms.

-V