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Fitnesspreneur's Life

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Now displaying: August, 2015
Aug 25, 2015

There are three stages to the Fitnesspreneur Life and where you choose to reside within those levels will determine the how far you’ll succeed in the fitness industry. Choose your future from these three stages.

 

Stage One: The classic trainer technician

 

This is where we all start. We work with clients and do our sessions or classes. Maybe you’re really good at running sessions.

 

But let’s be honest, how much can you make doing this? There’s only one of you and a mere twenty-four hours in a day. Worst of all, you’ll top out at how much you can make hourly. 

 

Do you really want to be at the mercy of your clients’ lifestyles and schedules?

 

If you insist on just being a trainer, make sure that you’re not wholly dependent on your physical presence. Package your sessions as mobile programs, either on an app or on social media like Facebook or Instagram. Also add nutrition training and programs. 

 

Stage Two: Classic Studio Owner

 

Want to own your own business? It feels great, but stop and look at the whole picture.

 

Being THE boss is exhausting. It’s risky and adds a huge amount of stress to your life. Believe me.

 

I’ve seen lots of people go underwater and suffer greatly from crushing debt.

 

To do well at this, you have to love marketing and business. Word of mouth isn’t enough. You have to generate new people walking through your doors.

 

MLM is a great way to offset the costs. Bring aboard trusted trainers who can sell your services and you’ll create a supportive ecosystem of people who truly want to move beyond the traditional model.

 

Stage Three: The Fitnesspreneur

 

I love being in this stage. To me a Fitnesspreneur is someone who’s looking at the potential of what’s out there. We incorporate technology and find new ways of doing business.

 

Information flows in every direction. We put together comprehensive programming and integrate into our apps.

 

And the best part? You let the programs work for you. It doesn’t matter where you are, the revenue streams practically operate themselves. So I have time to travel and be with my loved ones. Is there anything better than that?

 

 

What stage do you want to be at?

 

Aug 12, 2015

In this podcast Vito La Fata and Brent Gallagher are discussing the 30 Minutes Business Model that will help you that will help you double the clients in half the time. Brent Gallagher is coaching high performing leaders & challenging fit businesses to come to blows with the status quo by redefining what’s possible.

Aug 11, 2015

Does your fitness business feel stuck?

 

Is your mind constantly thinking: “Where is my next sale coming from?”

 

Getting new bodies in the door will grow your fitness business but it requires a large chunk of dollars. And you need to sell more than one thing.

 

You want to do it in a non-salesy, cheesy way, right?

 

Welcome to The Stacking Revenue Model.

 

The Stacking Revenue Model is a systematic way of progressing your clients through their unique problems, needs and ambitions using a suite of your products and programs to deliver a measurable, tangible result or transformation that also builds your business profit.

 

Stacking Revenue may sound complicated at first, but it’s super simple when you start breaking it down.

 

If you know my TPS Framework, this is easy for you. 

 

If not, go back and read the TPS Framework, but as a light introduction let’s look at some steps and examples. 

 

1. Define Your Tribe. (T)

 

When choosing a tribe the more specific, the better.

 

Here’s an example: the college kid that’s going off to college for the first time.

 

The Tribe- male freshman college kid (T)

 

Once you have your tribe, you need to know their first problem.

 

2. Define their first problem. (P1)

 

Remember you are in the business of solving problems.

 

As a college freshman he has a problem- he’s never shopped before. He doesn’t even know what to do in a grocery store because his mom always shopped for him. 

 

His problem- no idea how to shop a grocery store. (P1)

 

3. Create the first solution. (S1)

 

The solution is teaching him how to shop in a grocery store. 

 

This guide might be a PDF, a report, a first video series or webinar. There are many different ways you can package it.

 

But, you come up with: 'The Freshman Shopping 101' guide. (S1) 

 

You set it up as a lead magnet to get him on your list.

 

With that shopping guide he just went and shopped at the store.  

 

Problem solved. 

 

He’s now got cupboards full of food.

 

4. Define next problem. (P2)

 

With all that new food, problem number two just opened up- he doesn’t know basic cooking. (P2)

 

Guess who can teach him? You! 

 

5. Create Solution #2. (S2)

 

“The Freshman Cooking Course: How to Not Starve Yourself and Still Feel Good.”

 

That program becomes your next paid program in your business.

 

That solves the second problem.

 

6. Repeat the PS Framework as far as you like.

 

Once you get into this frame of mind for growing your business, you can keep looking at problems and solutions framework as far out as you want and keep building programs based off clients' needs. 

 

Keep It Simple

 

As you build your programs, don't overwhelm your clients with too much information in each program.

 

Give them just enough to solve each problem then you present the next thing.

 

 

That is how you continue to deliver results and grow your business with a suite of offers!

Aug 4, 2015

The Power of Bridge Marketing

 

Are you marketing your Fitness Business correctly?

 

How do you know what to actually say to your clients to get them to make the decision to buy? In order to motivate your clients and prospective clients to open up their wallet, you need to communicate what your programs can really do for them.

 

Bridge Marketing is taking your clients and prospects from their unhappy 'before state' to an extremely happy 'after state'.

 

Determine the Outcomes that You Want for Yourself

 

Whether is an email, a flyer, a program or a script; you need to be strategic about what you want to accomplish with each piece of marketing.

 

Think about what needs to go into it and don't just hope that throwing a whole bunch of information together is going to work. You need to think about specific outcomes you want for your business. Determine the outcomes you desire so you don't write your entire sales process on every piece of marketing material.

 

Identify the Outcomes that You Want for Your Prospect or Your Customer

 

Do you understand what your customer wants?

 

For your Fitness Business to succeed, you need to be able to articulate the value of the programs that you have to offer. You need to articulate that value in a way that motivates the customer to take action.

 

There are four categories that you need to focus on where you can demonstrate your value.

 

1. What does this person have?

Your program is going to appeal to your customers if you can paint the picture of what they'll have once they're done with your program.

 

2. What do they feel?

You have to understand the emotional states of your customers.

 

3. What is their average day like?

People want their average day to be better than it is.

 

4. What is their Status?

This is the most powerful piece of marketing. People want to know that their status has been elevated.

 

The trick with these four categories is to always look at them through the lens of your customers. What is their current 'before state' and their desired 'after state.'

 

When you put a combination of these four categories together, you are creating the most value and you’re getting good at articulating what your program can do for people beyond just features.

 

This is Bridge Marketing.

 

 

With this strategy, you can sit down and start to intelligently map out what you want to say. You can determine how you want to speak to your customers so you're not hitting them with too much information all at once. And you'll start motivating people to take action on your programs.

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