Crazy is doing the same thing over and over again while expecting a different result. Like when a trainer only does one-on-one sessions but wonders, “How come I’m not making any real money?"

 

I want to scream, “Because being on the floor, trading your hours for dollars, is not a realistic path to wealth!"

 

Taking your services online, however, changes the game. It grants you four essential freedoms that you can’t get from sessions.

 

Do these things sound like what you’re needing in your life?

 

1) Time

 

Going online means you neutralize the effects of the clock. Simply set up programs that run non-stop, whether you’re awake or not.

 

People from around the world (that’s around the clock) can now see your programs from their smartphones or computers and purchase them. There’s no extra time commitment from you and you’re not draining yourself from all that unnecessary work.

 

Time freedom becomes your reality when you automate your systems.

 

2) Location

 

For brick and mortar businesses, location is everything because they depend on people walking through their door. That’s an extremely limited market we’re talking about. That's people that live within three to five miles of your business. And every bootcamp and gym in your same area is angling for those same people.

 

Going online means there’s nothing limiting your market. The whole world is your marketplace. Local trends and demographics become irrelevant.

 

The map itself no longer matters. The only limit is your ambition.

 

3) People

 

Automation and scaling of your services also means that you can look for collaborators beyond the geography of your business. Like location freedom, you gain people freedom, too.

 

With the world at your fingertips you can reach out and connect with anyone. That means you can bring aboard like-minded individuals who share your passion and worldview.

 

And because the technology allows for new ways to collaborate, you can work as easily with individuals half a world away as you can for employees that report to work in your building.

 

Why is anyone satisfied just training one person at a time?

 

4) Money

 

Let’s face it, this is the most important freedom to gain. This is the name of the game. Money.

 

We provide a valuable service, literally saving people’s lives. But when it comes to demanding the right compensation, a lot of trainers get weird.

 

What?!

 

This is a business and you’re a businessperson. More money means the ability to reinvest in your business. Not having money means you have to work harder. That's stressful and it doesn’t allow you to make sound decisions for your business.

 

Automating and scaling brings in more money because your programs don’t get tired, they don’t sleep, and they can’t get sick. Day in and day out, people lock into your services and putting money into your vision. 

 

These four important freedoms await you. Stop driving yourself crazy by expecting new results from the same old game plan.

My latest guest on The Fitnesspreneur’s Life Show podcast, Dennis Dumas, went from working in a big box gym to owning three businesses and helping fit pros increase their incomes.

 

He understands that the opportunity to create wealth in our profession is available to all us if we let go of some limiting beliefs.

 

Here are Dennis’s three steps for unlocking your full earning potential.

 

Step One: Know Your Value

 

Doctors, lawyers, and electricians know they’re worth every penny, so why don’t fit pros? Too many of them undervalue what they do and lowball their fees.

 

Well, guess what? If you don’t value what you do, no one else will.

 

Before you open your mouth with a customer for the first time, you arrive with knowledge, training, and experience. That in itself is so valuable.

 

The services you offer are life-changing, and until you see the importance in what you do, you can’t begin to achieve your dreams.

 

Just make sure you have the training and bona fides to back that claim up. If you don’t (like you’ve just started out) get to learning!

 

Step Two: Find Your Goal Number

 

Making money isn’t a real goal. It’s a generic thought that everyone has.

 

Just like you wouldn’t take a big road trip without a destination in mind or plan to get there, you need a concrete goal if you want to succeed in this industry. 

 

Most trainers think that just working hard will get them to the and of milk and honey. But smart trainers reverse engineer their success by coming up with a number and then breaking it down by month, week, and even down to the hour.

 

So sit down and generate that number for yourself.

 

 

 

Step Three: Figure Out Your Services

 

You’ve got your hourly target. Now it’s just a matter of finding the right combination of services that will get you to that number.

 

Combination is the key. Remember, we’re getting rid of the idea of one client, one session. That’s too risky.

 

For Dennis, his success came naturally once he put together group sessions. Smart move because he’s providing value for his customers in ways that most trainers don’t think about.

 

Most trainers think that by getting more certifications or learning the latest trends, they’ll provide more value to their clients. But clients find value in things they need, like systems where they can keep up with and push each other. Think outside the box when you’re putting together services. 

 

That’s added value. That’s money in your pocket.

 

So whether you’re working in a park with your own boot camp or, like Dennis, you’re training in a well-known big box chain, the opportunity is there for you to take control of your financial well-being. Wealth and happy entrepreneurship are both waiting for the trainers who are willing to go that extra mile and plan their future.