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Now displaying: April, 2016
Apr 26, 2016

Content is what separates one business from another. It’s your authority, your expertise, your positioning in the market.

 

But, most importantly it’s how you serve your tribe, deliver value far in advance of ever asking for a dollar, and how you build a relationship that eventually earns your more sales. 

 

The number one excuse I hear about not wanting to put out content is “I don’t have the time to go out and put content on all those different platforms.” 

 

So, today, I’m sharing one of my best strategies for getting more done in less time, while creating 10x the value by serving in more places than you thought you could ever be.

 

Here’s my Content Cyclone, a simple 10-step system, which lays out the steps needed to generate the maximum amount of content with the minimal amount of tech expertise.

 

1) Find your tribe

 

First of all, let’s begin with some real talk. 

 

You can’t deliver your message to everyone. Everyone is not going to be your customer. You don’t want everyone to be your customer. 

 

Let alone you don’t have the money, time or expertise to be something to everyone. 

 

Getting specific about whom you want to serve is the first sign of a World Class Expert. 

 

The choice is yours, just look at the intersection of your expertise and knowledge and your passions, and your tribe avatar is waiting for you to uncover. 

 

In order to rise as an authority in a field, you have to choose the kinds of people you’re speaking to. 

 

This is the essential first step toward creating content. 

 

2) Verify

 

When I talk about creating content, I don’t want you to pull topics out of thin air. 

 

There’s no need for guesswork anymore, Mr. Googs and search engines exist!

 

Google, Buzz Sumo, YouTube and other massive search engines exist today that allow you to see what people are specifically searching for, what’s trending, and in need of an answer. 

 

You’re mission is to research and verify what people are searching for and THEN GO make content that’s specific to the needs of the people you’re trying to serve. 

 

3) Shoot a video

 

Don’t make things complicated. Keep it simple. Writing a blog post, recording a podcast, or setting up a website are all way more complicated than shooting a video. So do it.

 

All you have to do is turn on the camera, hit record, and start talking. We’ll carve it up later, for now, just shoot something.

 

The technology today is so advanced and looking sharp that even your phone has a great camera. You can spend about a couple hundred bucks to get a quality HD camera, some of which even upload the videos directly through Wi-Fi. 

 

Do a little research, but don’t get hung up on the specs. What matters is what you say in front of the camera.

 

4) Transcribe

 

Now you’ve got a whole video on whatever topic you’ve chosen. Now what? It’s time to get it transcribed so you can get ready to chop it up.

 

Transcribing your content goes a long way toward carving it up. 

 

There’s an app for that. It’s called RevRecorder, but honestly I prefer rev.com for my money. It’s super duper cheap and easy to use. 

 

Having that final transcript is important because now you have a quick version of what you can put out there. 

 

The next step is…

 

 

5) Carve it up.

 

Different channels and outlets require different formats. 

 

Once you have the transcript of your video simply start carving it up into quotes, blog posts, newsletters, Tweets, video snippets and on and on. 

 

For every outlet, there’s a format so you’ll be carving it up in many ways.

 

Use a spreadsheet to keep things organized. If you’d like a copy of our Content Cyclone Spreadsheet you can grab it right here.

 

Now that you have a bunch of content born out of one single video you’re ready to serve and distribute.

 

6) Serve & Distribute

 

Content on your hard drive isn’t serving anyone. Distribution is how you get the content out there.

 

You have to know what the different channels are to carve up your video transcript so this is where you’re going to repurpose all that content into more content by putting it out there in new and exciting ways.

 

Here are a few examples:

 

ï Take your transcript and condense it into a quick and painless 500-word blog post. 

 

ï Take your video and post it to YouTube, create a 250-word synopsis and use that as the copy under your YouTube post. 

 

ï Strip out the audio from your video and post it as a podcast.

 

ï Create a few images and add them to quotes from your transcript and you got Facebook posts.

 

ï Take another part of the video transcript and now you have an email blast that mentions what you’ve covered in the video.

 

You do all this for all your various channels and medias your active on and you just saved yourself dozens of hours every month by shooting just one video and using this repurpose method to disperse it all over which is exactly where I got the name Content Cyclone!

 

7) Drive Traffic

 

Your mission is to grow your tribe.

 

That means learning how to run some ads, improve engagement, boost some posts, and get eyes on your content.

 

The name of the game is to drive traffic back to you. Include a call to action, something like, “You want more? Check out this video.” or “Check out this blog!”.

 

8) Capture Leads

 

If you’re going to spend all this time creating content, you have to capture the leads. Don’t let any curious visitors walk away. 

 

If you’ve created this great content, be sure to include an email opt-in so that people can download free gifts and lead magnets you created that help you keep delivering more value and build the relationship on autopilot.  

 

You create a greater value to your customers this way.

 

9) Nurture The Conversation

 

Any salesperson will tell you that you usually don’t make a sale on the first try. The key is to stay engaged and build on that trust you’ve established.

 

Studies have found, get this; that the average visitor needs 10.4 online interactions with you before they’re willing to buy anything. What does that mean? It means you need to be everywhere! 

 

That’s what this Content Cyclone is for. 

 

Doing the steps above will get you out there and prepare you to nurture the conversation on the back end. 

 

10) Targeted offers

 

To bring this home, there’s one thing I would suggest that will immediately put you in a Class of One. 

 

Go beyond a generic ask and instead anticipate the needs that your tribe will have and package your solutions as specific to the needs of why they got on your list.

 

If they got on your list because they read your content about running a 5K, they want to run a 5K, create and offer them that specific offer. You will make more sales, serve more people, and they will love you for it.

 

Well, there you have it, the Content Cyclone ready to go.

 

All that’s left to do is for you to:

 

  1. Find your tribe.
  2. Shoot your videos.
  3. Distribute them in every way possible. 
  4. Nurture the relationships. 
  5. Give them what they want.

 

Content is king. Get your kingdom ready.

 

Apr 11, 2016

Trish Blackwell isn’t your average trainer. She believes that sustainable change comes from within. If you’re not dealing with the stuff that’s underneath, that mental game, then your chances for success are much harder.

 

I was honored to have her stop by my podcast and share her story. She proves that anyone who comes across a great idea can take it to the masses via lots of platforms and finding their tribe.

 

Here are four tips she discovered along the road of her unique journey that can help you launch your brand.

 

Forget Perfectionism

 

Let’s get rid of the idea that perfectionists are this close to perfect. That’s false. There’s no such thing as perfect. And people who waste their time trying to get to perfect are actually making it harder on themselves.

 

That quest for perfection can sometimes be used as a crutch. It can keep us from trying things or implementing ideas because we won’t make a move until it’s perfect. 

 

Instead, just deal with what’s in front of you and move forward.

 

The saying “Perfect is the enemy of Good” is so true. Don’t be a perfectionist. You’ll let the best in life pass you by. Believe me, your competitors aren’t waiting for perfect. They’re going after it and giving it the best shot they can.

 

Build Your Platform

 

If Rome wasn’t built in a day, your business empire won’t be either. That doesn’t mean don’t dream big. It means build it one brick at a time.

 

Too often we want to jump right in and charge! But what that really does is take us off our game. 

 

Trish eased into what her business would be. She started simple. She wrote a blog. By the time she decided to make the big push and self-publish, she had a year and a half of writing under her belt. 

 

Then the floodgates opened and now she has apps, books, detoxes and more.

 

So build that one thing and do it well. Then the world is yours.

 

Be Direct With Your Brand

 

Even for someone as special as Trish, it took her a moment to realize that she was central to her own brand. When I met her, she was putting together Body Beautiful Bistro. That’s a perfectly fine name but once she embraced her own name and put it up on her website, she was able to really distinguish her unique message.

 

Too many times we think a really clever name or obscure brand will make us seem funny or mysterious. We think people will say to themselves, “I wonder what they do?” and be intrigued enough to find out more.

 

But those kinds of questions are branding poison. You should never leave it up to a client to figure out what you’re all about. You should have everything ready to be understood in a clear and concise manner. Take the guesswork out because you’ll likely frustrate people that way.

 

Tighten Up Your Niche

 

Better to be a big fish in a small pond, than a small fish in a big pond.

 

Trish provides the perfect example of going for a niche market and solving their unique problems.

 

Once Trish figured out and locked into the idea of addressing the mindset struggles of women dealing with insecurities and learning to accept yourself, she became a thought leader and a voice that was different than every other fit pro showing up out there. And that made her unique. 

 

Once you can tighten your message you can transcend training, and go more global. Then your business can touch people anywhere in the world, because it’s not about just training, it’s about changing their story.

 

Tightening up your branding to go more niche, which contrary to popular belief, doesn’t mean you’ll exclude people, it just means you will rise up to be heard more by the right people is how you can build a business serving the people you love. 

 

 

There you have a sweet tight little recap of my time with Trish, but no article can replace hearing us live. Jump on over to The Fitnesspreneur’s Life Podcast in iTunes and soak it all in.

 

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