Don’t change your programs, instead, change your marketing.
Did your face just frowned?
Bare with me!
What if you could avoid that salesy kind of marketing and make it more user friendly?
Would you love doing it?
Friendly marketing starts with the understanding that marketing is really about nurturing a relationship and adding value over time. Here’s a marketing truth that Dave White, my guest on this episode of Fitnesspreneur’s Life Show shared with me:
“The most dangerous myth that you can have, or the most dangerous belief that you can have about marketing is that people are ready to buy from you right now.”
Here’s a quick tip to grow your business and be more of the Go To Authority in your niche:
Make a list of the problems your audience is struggling with and go create content for that with a call to action to a landing page where you can capture the lead.
Marketing hasn’t changed.
We just have more tools.
We have new ways of getting in front of our audience.
Your job is to focus on the content the leads people to know, like and trust you enough to buy! Then go optimize how it gets out to the world and get seen.