When Danielle Hagenrader, The Diabetes Dominator, stopped by the latest Fitnesspreneur’s Life Show podcast she shared some valuable advice about how she used her struggle with diabetes to become the Diabetes Dominator and create an Amazon Best Seller.
Here’s her advice about the importance of taking your expertise to the next level within your own communities. Check it out!
1 - Change Your Mindset
The most important battle that may determine your success from the get-go happens inside your mind. Because things emanate from intention, if you don’t believe in your success, it’s unlikely that success will find you.
In Danielle’s case, this is very much a matter of life and death.
You see, diabetics are often told the entire story of their disease taking over their body. Being told how your life will play out is enough to make you want to give up.
But Danielle didn’t give up she changed her mindset.
She reasoned that the outcome of her life would be significantly altered if she changed her mindset into a positive one. Rather than think of herself as this passive being having these things happen to her, she took charge of her destiny and decided to live a healthier happier life.
How she did that became the backbone of her wellness system, The Diabetes Dominator.
2) Become an expert in the community
It’s one thing to be told what to do by a doctor. It’s quite another to get advice from someone who’s living the experience.
That’s exactly why Danielle realized that not only does she bring a lifetime of experience handling her diabetes to the table, but also that her experience gives her credibility within the diabetic community.
Communities are often built around shared struggles and that’s where niche markets spring up. You should look for opportunities to engage the very community of people that your programs help.
Danielle created a series of web interviews with thought leaders that helped her build credibility by leveraging their tribe. You should look for ways to establish your authority and expertise in similar markets.
3) Build Your Community
Once you’ve gained a foothold in the respective community that you’re trying to help, engage in the law of reciprocity. Basically, put out a lot so that you get a lot in return.
That help and desire to help will come back to you in the forms of everything from email addresses, cross promotion, to sounding boards for your new ideas.
Stay engaged and follow-up on your interactions. A year after her interviews, Danielle asks guests if they want to blog on her site. They jump at the opportunity. She exposes them to her followers and the guests bring their followers with them and that grows her list.
Communities grow in such ways. It’s up to you to capitalize on them. Nowadays with so many social media outlets, the chance to build your community is easier than ever!
You’ve got that good idea and now find the community that needs it and go from there!