Fitness professionals don't make what they're actually worth. With just brick and mortar training, depending on people to walk through your gym's doors, you're playing with fire. Your fortunes rise and fall (and fall and fall) if you only have one revenue stream. Don't play with your future like that!
Start passive revenue streams that make money without added training or overhead, and that easily slide into your existing business model. Now should something happen to you or your client, your money will continue to come in. Start diversifying your income streams with these three approaches!
Provide Nutrition Coaching & Products
By guiding what your clients put into their bodies you help them keep the weight off, recover from their workouts, and feel better about the way they live their lives. Coaching your clients toward good nutritional habits and behaviors is essential to their success.
But when your clients go somewhere else to buy their nutrition products, that's money walking out the door. Through Shakeology, the results have been fantastic. We don't say, "here's the product, see you later". We create programs and challenges that start an avalanche of change in our clients’ lives. And we bill our Shakeology programs as monthly subscriptions, which means we’re building memberships within our already existing memberships with no extra work.
Provide Gym Equipment
Why generate sales for another store? Be your client's one-stop shop for all their fitness needs. Let them get their bats, bands, and balls from you without any inventory at the front desk. Beach Body’s online equipment store handles everything from inventory to home delivery. Just give your clients the links (through emails, blogs, etc.) and you’re on your way!
Provide Online Training & At-Home Programs
Be there for your clients even when you can't physically be there for your clients. Create online challenges and programs, through Facebook or apps, for your clients to subscribe to. For example, our Beach Body coaches ran a Facebook 21-Day Slimdown and people signed up like crazy!
Like most fitness professionals I just focused on strength training for years, letting money get away from me. Eventually I learned about programs that focus on flexibility and stability, allowing my clients to keep working out at home without the intensity of a gym workout. Do this, and you're adding value to your services and getting them healthier and happier.
These three additional revenue streams will help your clients find the right tools in their lives, while setting up a business model that will take care of you for life.