Online Content Principles
Have you ever wondered why your blog doesn't have any comments or shares?
Or why your Twitter account doesn't have any followers? What about your email marketing? Are you getting responses? Is your website getting the hits you want it to?
What are you going to do when no one is accessing your content?
Have you ever sat down and thought about the principles that go into the content that you put out there? You want people to engage with your content. You want them to feel like it hits a chord and means something to them.
The bottom line is that without engaging content, you are never going to be able to turn around and make courses, products and programs that will sell.
There's a sequence to moving people to making a buying decision.
When sitting down to create your content, there are a couple of things you need to understand as principles.
The Three Pillars of Content
1 – You Need to Educate
You need to educate people about whatever your niche or specialty is.
When you create PDFs, reports, videos and blog series; these are your opportunities to start moving people along their journey of understanding and knowledge. What you have to teach should be relevant to their struggles, frustrations, ambitions and aspirations.
Educate your tribe about how you can take them from their present state to a future self they're craving.
2 – It's Time to Automate
Automation will save you time when creating your content. Do the work once and then automate the distribution of the content.
Do you have an email management system that allows you to automate your emails? Do you have a digital newsletter platform with a template where you can cut and paste content? Do you have a website that is easy to update?
Automation of content will free up your time for more important tasks like focusing on the marketing and sales tools that will lead to sales.
3 – It's Time to Commit
You’ve got to strap in and set aside the time to learn what it takes to be successful online.
You’ve got to decide not to dabble and to make a commitment because there's a learning curve you have to work your way through.
Do this, and you can set up your fitness business to run on autopilot and give you the lifestyle you've always wanted, the fitnesspreneur's life. You can launch your income and make a difference but you've got to commit to learning the tools that you need.
The time to get started is now.