Trish Blackwell isn’t your average trainer. She believes that sustainable change comes from within. If you’re not dealing with the stuff that’s underneath, that mental game, then your chances for success are much harder.
I was honored to have her stop by my podcast and share her story. She proves that anyone who comes across a great idea can take it to the masses via lots of platforms and finding their tribe.
Here are four tips she discovered along the road of her unique journey that can help you launch your brand.
Forget Perfectionism
Let’s get rid of the idea that perfectionists are this close to perfect. That’s false. There’s no such thing as perfect. And people who waste their time trying to get to perfect are actually making it harder on themselves.
That quest for perfection can sometimes be used as a crutch. It can keep us from trying things or implementing ideas because we won’t make a move until it’s perfect.
Instead, just deal with what’s in front of you and move forward.
The saying “Perfect is the enemy of Good” is so true. Don’t be a perfectionist. You’ll let the best in life pass you by. Believe me, your competitors aren’t waiting for perfect. They’re going after it and giving it the best shot they can.
Build Your Platform
If Rome wasn’t built in a day, your business empire won’t be either. That doesn’t mean don’t dream big. It means build it one brick at a time.
Too often we want to jump right in and charge! But what that really does is take us off our game.
Trish eased into what her business would be. She started simple. She wrote a blog. By the time she decided to make the big push and self-publish, she had a year and a half of writing under her belt.
Then the floodgates opened and now she has apps, books, detoxes and more.
So build that one thing and do it well. Then the world is yours.
Be Direct With Your Brand
Even for someone as special as Trish, it took her a moment to realize that she was central to her own brand. When I met her, she was putting together Body Beautiful Bistro. That’s a perfectly fine name but once she embraced her own name and put it up on her website, she was able to really distinguish her unique message.
Too many times we think a really clever name or obscure brand will make us seem funny or mysterious. We think people will say to themselves, “I wonder what they do?” and be intrigued enough to find out more.
But those kinds of questions are branding poison. You should never leave it up to a client to figure out what you’re all about. You should have everything ready to be understood in a clear and concise manner. Take the guesswork out because you’ll likely frustrate people that way.
Tighten Up Your Niche
Better to be a big fish in a small pond, than a small fish in a big pond.
Trish provides the perfect example of going for a niche market and solving their unique problems.
Once Trish figured out and locked into the idea of addressing the mindset struggles of women dealing with insecurities and learning to accept yourself, she became a thought leader and a voice that was different than every other fit pro showing up out there. And that made her unique.
Once you can tighten your message you can transcend training, and go more global. Then your business can touch people anywhere in the world, because it’s not about just training, it’s about changing their story.
Tightening up your branding to go more niche, which contrary to popular belief, doesn’t mean you’ll exclude people, it just means you will rise up to be heard more by the right people is how you can build a business serving the people you love.
There you have a sweet tight little recap of my time with Trish, but no article can replace hearing us live. Jump on over to The Fitnesspreneur’s Life Podcast in iTunes and soak it all in.