Nothing will kill your sales faster than being generic. If you’re like everyone else, why would people stop at you specifically to buy your products? Can’t they move on the next person whose the same?
Social media is the perfect tool to showcase your uniqueness. But most people don’t know where to begin. Here’s five places.
Step 1: Share Your Personal Story
We all have a personal story. We’re all unique and telling that story through social media is compelling stuff to your tribe.
The origin of you, how you got to where you are, is a great way to make yourself relatable. It shows your emotional connection to your subject matter and is way more powerful than certifications and equipment.
You’ve got to put your personal story out there and show how it changed your life. It illustrates that you, too, are a work in progress, looking for people on a similar journey.
Step 2: Understand a Niche Problem
Find your tribe. Find that collection of people who have a specific problem or are looking for a specific lifestyle change that you feel compelled to serve.
Understanding their problems is at the heart of how you can interact with them online. You have to recognize the problems your niche faces and then dig deeper. Find niches within the niche.
Digging deeper and understanding your niche’s problems will lead you to incredible revelations. And it’s valuable content.
Step 3: Make a revelation/solution
Let’s now attack those problems with workable solutions that will benefit your clients by finding revelations and sharing those on social media.
Revelations come in all forms, from the most unexpected places. But they won’t reveal themselves without that exploration that comes with interacting with your tribe.
It’s all about relationships, and peeling back the layers can take you and your tribe to great places.
Step 4) Challenging Question
With so much content coming at your tribe, how can you interact with them in a way that shows they’ve understood your message? Ask a challenging question.
This is the call to action that encourages more engagement between you, your tribe, and the work that binds you.
That phone has changed the game. So interaction is key. A challenging question is a great way to fire up that interaction.
You end with a challenging question.
Step Five) Attractive Visuals/Video
Content is more than words. There’s a visual component to all of this that you can’t forget about.
Be sure to include attractive visuals.
Think about it, your average client is bombarded with content. And studies have shown that you need more than double the amount of pieces of information to make decisions than what you used to.
So be bold and colorful with the graphics (or videos) that you’re including in your posts. Social media needs to engage the senses and an attractive visual is a great way to do that.
Be memorable. Build your relationship with your tribe.