Are you stuck when it comes to Facebook and running your business?
Does the social media world have you pissed off at the market, lost, or feeling like you’ll never be able to reach anyone? Make more sales for your business?
People often come to me with questions about Facebook:
- What do I market?
- How do I market?
- How can I gain more leads?
- Should I be doing videos?
- Does my image matter?
- Should I run ads?
Even worse… ”How do I get my product out there?” And I ask them, “How strong is your presence online?” “Are you creating content that leads to sales?” Crickets.
That’s why I called on my main man, Scott Rawcliffe, when he was in town.
The man KNOWS his shit when it comes to social media.
I asked Scott how to best help you all run your business through Facebook and he gave me a few pieces of advice to share with you.
TIP 1: Be Different
You don’t want to be playing the price game with everyone else. Offer them something better and you will be ahead of the rest.
TIP 2: The Image is Important
You need to capture people’s attention with your images so don’t make them boring.
Hop into my Social Media Content Generator to see how you can get entertaining, engaging, empowering, and educational social media out there.
TIP 3: Have a Plan
Don’t just put out an ad and expect people to come. Did you give them any value beforehand?
Stop giving up after the first no. You are at least a few more ‘nos’ away from a ‘yes’. Research shows that most people stop at the 3rd no. Just creating a system to go for the 4th No, will lead more sales and grow your business.
TIP #4: Video is Your Friend
Your best friend to be EXACT. You better be sleeping with video more than your wife. Alright. Extreme. But you get the point, right?
TIP #5: Don’t Over Complicate Video
You can do your testimonials, quick tidbits like who you are, a short piece of adding value, or a small tip that you have.
TIP #6: Add Value
If you are looking to run a business through Facebook, start giving value.
TIP #7: Be Patient
If you’re running your ads and you can get people in and you break even zero dollars, you’re running great ads.
Your offer is continuity. Your offer is typically a membership, so you might not make it month one, but by month two, you’re starting to now make the money and if you can keep them six months, a year, whatever it is, that’s where your real money is, not that first time just to get them in.
TIP #8: Follow Through
If there’s no follow up, there’s no sale and no retention. Personalize, get specific, get in their heads and seek to understand above all things.
MAKE THIS YOUR #1 TO-DO IN YOUR BIZ.
Need more help on social media? I’ve got your back!
We have our Social Media Content Generator! Click here to grab your copy.
Go after it, market, and get your name out there FPL nation.
Until next time…
- V