Does your fitness business feel stuck?
Is your mind constantly thinking: “Where is my next sale coming from?”
Getting new bodies in the door will grow your fitness business but it requires a large chunk of dollars. And you need to sell more than one thing.
You want to do it in a non-salesy, cheesy way, right?
Welcome to The Stacking Revenue Model.
The Stacking Revenue Model is a systematic way of progressing your clients through their unique problems, needs and ambitions using a suite of your products and programs to deliver a measurable, tangible result or transformation that also builds your business profit.
Stacking Revenue may sound complicated at first, but it’s super simple when you start breaking it down.
If you know my TPS Framework, this is easy for you.
If not, go back and read the TPS Framework, but as a light introduction let’s look at some steps and examples.
1. Define Your Tribe. (T)
When choosing a tribe the more specific, the better.
Here’s an example: the college kid that’s going off to college for the first time.
The Tribe- male freshman college kid (T)
Once you have your tribe, you need to know their first problem.
2. Define their first problem. (P1)
Remember you are in the business of solving problems.
As a college freshman he has a problem- he’s never shopped before. He doesn’t even know what to do in a grocery store because his mom always shopped for him.
His problem- no idea how to shop a grocery store. (P1)
3. Create the first solution. (S1)
The solution is teaching him how to shop in a grocery store.
This guide might be a PDF, a report, a first video series or webinar. There are many different ways you can package it.
But, you come up with: 'The Freshman Shopping 101' guide. (S1)
You set it up as a lead magnet to get him on your list.
With that shopping guide he just went and shopped at the store.
Problem solved.
He’s now got cupboards full of food.
4. Define next problem. (P2)
With all that new food, problem number two just opened up- he doesn’t know basic cooking. (P2)
Guess who can teach him? You!
5. Create Solution #2. (S2)
“The Freshman Cooking Course: How to Not Starve Yourself and Still Feel Good.”
That program becomes your next paid program in your business.
That solves the second problem.
6. Repeat the PS Framework as far as you like.
Once you get into this frame of mind for growing your business, you can keep looking at problems and solutions framework as far out as you want and keep building programs based off clients' needs.
Keep It Simple
As you build your programs, don't overwhelm your clients with too much information in each program.
Give them just enough to solve each problem then you present the next thing.
That is how you continue to deliver results and grow your business with a suite of offers!