You can’t build a business without customers. And you can’t keep customers if you’re not getting results. Nowhere is this more obvious in our profession than in weight loss.
Customers who don’t lose weight, move on to someone who can truly help them. The problem, though, is usually how fit pros go about helping their clients. They think training is enough.
Actually training is only one-third of the program. I’ve developed a trifecta of fitness that adds two other elements to the regimen. Using all three not only helps clients keep the weight off, but it adds important revenue streams to your business that don’t add man hours or overhead to your costs.
Training
This is the easy part. It’s what most fit pros know and do well. The issue is when they don’t do much beyond training sessions.
I personally don’t like spending hours on the floor. It’s not a good use of my time and it puts me in the vulnerable position of depending on one person. If I’m sick or my client goes on vacation, I don’t make money.
Worst of all, training alone doesn’t keep the weight off. That’s because human behavior is all about what we do when no one’s looking. A client will train hard in front of you, but then will have some unhealthy habits. You need to fix those if you want any lasting results.
Nutrition
The days of feeling like nutrition and nutrition coaching are beyond the scope of what we do are over. Nutrition is an essential component to keeping your clients on the weight loss track.
Instead of sending them to GNC or wherever to spend their money, find what nutritional products align with your beliefs and offer them. You don’t need to keep stock handy, everything can be done online.
Bad eating habits can cancel out whatever gains you’re making in your sessions, but make sure your clients are eating the right products that you provide. No body transformation is possible without it. Just remember to keep it simple.
Accountability
In your life, you need support. Supportive friends, spouses, and co-workers are essential to healthy living and happiness.
It’s because of that same idea that you need to have accountability programs in place to help clients keep the weight off. Remember that the struggle against weight gain is largely in the mind. By creating a supportive environment where people can check in, monitor, and learn about their progress, you’re significantly increasing the likelihood of success.
Everyone has a phone, so everyone can have these accountability programs ready at all times. You’re giving your clients the ability to work on themselves at home, work, or really anywhere.
These three parts of the trifecta deliver results as well as additional revenues to your business. Use them to make a difference in everyone's (including your) lives.