Anna Renderer is beautiful and brilliant. I’m not just saying that because she’s my wife. Her own brand, Sexy Confident Woman, has a million downloads on PopSugar Fitness. She shared three places that she consistently goes to when looking to create her content. Take a look.
1 ) Frequently Asked Questions
Knowing your niche is everything. Their mindset is exactly what you’re trying to tap into. So why not use their very words to generate content?
During the course of several interactions with your tribe, you may start to notice that the same questions keep popping up. That’s because your tribe has a specific set of needs that they are hoping to work on.
By paying attention to those questions, you create a Content Cyclone of material that comes directly from what your audience is looking for.
The best part is, once you have that content, if anyone continues to ask those same questions (which they will because they’re so frequently asked), you can turn around and link to your articles that address those very concerns. It’s what Anna does and it brings her a ton of respect from her tribe.
2) The Questions That Should Be Asked
Of course, people don’t know what they want. That’s the very nature of your expertise. You know stuff and they don’t. So obviously their questions aren’t everything since they don’t know what components they’re missing. If they did, they wouldn’t need you.
So plug those gaps, by doing what Anna does: point out the questions that should be asked.
You are the expert. You are the one who’s seen things and experienced the very cycle that your clients are going through. So take this time to point them in the direction that will help them along their journey of change.
People need to be taught what to look at. That’s why they’re here, they’re looking for your exact expertise. Guiding them to the right direction is essential and creating content from questions they should be asking is a great way to prepare them for the things they haven’t considered.
Best of all, those questions make great titles for articles and newsletters. Shock them if you have to. The sky’s the limit!
3) Survey Your Tribe
Stop playing guessing games! Survey your tribe to find out what they’re looking for!
Hey, anything that takes the guesswork out of planning is aces in my book. And Anna simply asks her clients, through surveys, what kind of content they’re looking for. You don’t ask it explicitly, but you use their feedback to create that content that speaks to them.
Whenever a client joins her Small Steps Planner, a little questionnaire is included. They respond to that and, presto, she’s provided with lots of great comments and feedback.
That kind of feedback is invaluable. Not only is it a great source of content creation, it prevents your programs and services from gathering any rust. You evolve directly with their needs. That’s gold, baby!